•Landing page layout can be improved by adding other products & services.

•Each product/service to have a separate & relevant landing page.

•Each product page to contain a “Contac-Us” form.

•A/B testing to be implemented to improve CTR.

•Focus on generating clicks and using landing page optimization for improving conversion rate.

•By having lower number of campaigns, we would allocate more daily budget for each campaign.  This would provide more exposure for each campaign.

 

•Remarketing is a good option to increase leads from Google’s display network.

•Remarketing would allow us to capture lost sales with more incentive offers.

•Display advertising using image ads could also increase sales.

•Using image ads we would be able to deliver more specific messages and thus increasing our capability to convince user.

•Sample Image Ads in Display Advertising.